How Hismile Transformed from Internet Sensation into a Category Contender

The Hismile guys aren’t selling, so don’t ask. In just nine years, Nik Mirkovic and Alex Tomic built their smile care brand into a category disruptor on track to earn over a billion in annual revenue by next year. The suitors are knocking, but Mirkovic and Tomic clearly understand their vision. “The offers are there

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